the rooted strategy always starts with why

Learn more about Simon Sinek, the mind behind the WHY-focused best-sellers, TED talks and more that inspired the launch of Rooted Local and our specific strategy for igniting the communities we love. 

Rooted local strategy for communications


Why are you doing the work you're doing in your community?

What is at the core of your work?

Not what you do each and every day, why you chose to do it.


How can you effectively spread that message to your:

  • community members
  • supporters
  • donors
  • volunteers
  • local champions
  • city and government


What systems need to be in place to make it happen?

  • strategic social media messaging
  • careful storytelling
  • cohesive voice and imagery